Should You Hire a Social Media Manager?
Social media may be a significant part of your marketing strategy. And there’s a very good chance that you already feel pulled in twenty different directions already. Adding more to your already full schedule may feel impossible. Hiring a social media manager can be the answer to your problems.
What Does A Social Media Manager Do?
A social media manager can provide a number of tasks for you. It’s important to know that there are degrees of social media managers. Some may be purely administrative. They respond to comments and questions on social media. They share, interact, and publish your content. Some social media managers can create content for you.
Other social media managers can help you create a social media strategy. They can review your goals and learn about your business and your audience. They’d then create a strategy and implement it for you. Using your analytics, they can help you tweak your strategy and tactics for optimal results.
The Benefits of Hiring a Social Media Manager
The results of hiring a social media manager can be significant. With the right social media manager you will see improvement in your personal schedule, your sales and your mental wellbeing.
Streamlined Social Media Efforts
A social media manager will take your big picture into consideration. They’ll be able to help you integrate all of your marketing efforts including multiple social media channels. You’ll be sure that your efforts are maximized and that you’re not missing any step or opportunity.
If your social media manager handles monitoring your brand online, you may be surprised how useful real time information can be. You can reach out to customers to help them have a better experience. You can connect with prospects and provide information to help them make a decision. And because your social media manager is looking at the big picture, their efforts can be integrated and optimized for the best results.
Imagine what you’d do if you had an extra 30 or more hours each month. At a minimum you’ll spend an hour a day on social media and that doesn’t include your monthly planning, reviewing analytics or creating your content. A social media manager can save you valuable time – time you can spend on profit generating tasks.
There is a cost to hiring one so it’s important to make sure that the benefits you gain outweigh the costs. Keep in mind that you can outsource some of the tasks if you’re on a tight budget. You can create your strategy and then hire a virtual assistant to manage some of the content creation, scheduling, and uploading. Explore your options. Today’s homework assignment is designed to help you make the decision that’s right for you.
Homework – Review how much time you have to devote to social media, your priorities, and whether hiring a social media manager is right for you. If you’re not sure, calculate your hourly value. If you can make more money in an hour than it will cost you to hire a social media manager, then it’s an easier decision.